While some might wonder if blogs are irrelevant, they are quite the opposite and extremely relevant to growing your business. If you are trying to build your brand’s online presence and generate more leads for your business, then a blog is exactly the way to do just that. Here’s a quick review of 6 benefits to having a blog on your business’s website.
Drives traffic to your website
In order to grow your business you want to establish your brand’s presence online with your website. A blog that includes relevant and useful information to your audience will naturally bring more traffic to your website – 55% more traffic than businesses that don’t.
Establishes you as an expert in your industry while educating customers
Providing content that showcases your knowledge and experience in your industry establishes you as an expert. Visitors will not only gain valuable information, but also recognize you as an authority they should trust and invest in. Think about it… don’t you look to companies that have experience, knowledge, and an overall strong reputation as a leader in their industry? Exactly.
Builds a relationship with and engages your target audience
Piggybacking off of number 2, you are able to engage your target audience with a blog. In this engagement you are building trust and establishing a relationship over time with people who might be on the fence of whether they really need your product or services. Once the relationship is established, this will lead to more conversions and repeat customers.
You can repurpose this content for other marketing channels
Your blog can be used to bring leads in from all sorts of marketing channels. It can be shared across different social media platforms and reach different audiences that might not be actively searching for your services. One piece of content can essentially be used multiple different ways to reach different audiences.
Helps generate more leads and conversions
It’s simple math! The more leads you attract to your website with your blog, the more conversions you will make. Businesses that post blogs produce an average of 67% more monthly leads than those that don’t. When you think about it this way, why wouldn’t you want to provide your business with another avenue to reach more leads?
Ranks your website higher long term for SEO
The longer you have an established blog on your website, the more quality content you are providing. This will naturally lead to more use of searchable keywords. Google also focuses on whether your content is providing relevant solutions to what users are searching for, so the more valuable content you provide, the higher your website will rank in search engines.
So, while it’s clear that businesses that include a blog have a leg up on those that don’t, it still takes time and must produce useful and valuable content that is well written and easy for readers to understand. If your business is missing out on this valuable opportunity to grow, but starting a blog feels overwhelming or writing is just not your thing, Susan Ross Writes can take care of it for you! Email susanrosswrites@gmail.com to set up a free consultation and let’s get your business set up for success!